Dealer and vendor relationships still lead
Equipment buyers usually talk to a supplier first. Being the broker that supplier trusts is the single best source of equipment deals.
Search beats social for intent
Someone searching 'excavator finance' is further along than someone scrolling past an ad. Search-driven enquiries tend to have clearer asset purpose and timeframes.
Niche beats general
Pick industries you understand – medical, agricultural, earthmoving – and speak their language. Lenders reward specialists too.
Fill gaps with exclusive leads
Pay-per-lead lets you test a new niche without building campaigns from scratch.